We are passionate about great wine and great value. With this in mind, we aim to keep our prices reasonable, competitive, and sustainable amidst rising costs and high alcohol duty.
With the exception of our Collector's Edition range of rare and fine wines, our wines are wholesale rates, and our prices are based on our buying price in South Africa at each shipment. What this means is that, at times, you will find that we reduce our price on a label to reflect our cheaper buying price from one particular shipment, passing on to our customers the savings that we have enjoyed.
At times, our price on a label increases significantly due to an increase in our buying price. Typically, this is because a particular wine has gained awards and is now enjoying a surge in demand (and therefore increase in price) in South Africa, or the stock is now in very limited circulation.