Some of you may buy wines because the label may look sophisticated. I was once has this habit until I opened this bottle last night for my friend's gathering. Immediate is a beautiful nice deep magenta color, taste of plum, cherries, berries, and I feel herbaceous. Nice, juicy, a bit of vanilla, chocolate, medium body, pairs well with roasted meat, mashed potato and grilled fish, or you can even drink it on it's own. What a little gem of discovery, it's one of them you want to buy cases and opened anytime to share with your friends :)